American Century Investments is committed to making a difference in the communities where they live and work by providing employees with a healthy company culture through amenities like their “Healthtrack Wellness Center” located at their headquarters in Kansas City, MO. As a company rooted in building relationships and inspiring clients as well as their employees, they asked Studio Tilt and 360 Architecture to develop a new perspective on their existing fitness space. Using their brand colors, line work and figures, we created a painted mural solution that fills the space with movement and motivation.
During my time as an in-house designer for 360 Architecture’s marketing team, I created multiple materials and print collateral that extended the company’s brand while reflecting the ability, creativity and innovation of the firm as a leader in the field. I prepared new business proposals, portfolio documents and interview presentations with consistency while emphasizing the individuality of the project, designers and potential clients.
This poster was a finalist in the AIGA Blue Ridge Poster Clas Competition. Using a visual pun to promote healthy eating habits, the subject emphasizes how small changes in your daily diet can make a big difference in your lifetime health and weight goals.
I had the opportunity to receive a critique from Steve Frykholm of Herman Miller on the early development of this poster. His advice was to, "Iterate—don't fall in love with your first idea."
This set was designed as a holiday gift given to Studio Tilt's largest clients of 2014. The icons were created as a collection of “designer tools” and combined to show how all these tools work together to create a final design. After the holiday season, the recipient was promted to use the stamp set to mark or decorate.
The client gift is made up of an engraved, wooden box and a set of letterpress cards, 12 wooden stamps and 3 mini inkpads. A small booklet with stamping instructions on the cover and blank paper would provide a space for the client to try out the set out, as well as show off to their coworkers and friends.
The set won an award in HOW Magazine's 2015 Promotional and Marketing Design Awards.
Working with Floc5 Inc., I created the identity for the 2011 American Institute of Architects and Allied Arts and Craftsmanship Award Ceremony in Kansas City held on November 11. This included the save-the-date website banner, invitations, posters, drink tickets, event banners and award booklet. Each element was digitally illustrated to develop the identity. Members of the AIA KC chapter built the three-dimensional 11.11.11 to set on-stage at the event.
This wedding invitation is a narrative of the bride and groom from first meeting to proposal. The text warmly invites, informs and tells the intimate story the couple chose to share with family and friends. The pattern and classic typography is extended across multiple event initiations including; rehearsal, hotel accommodations, rsvp tickets that direct guests to the website, and advice cards that act as a guestbook on the special day.
This process began by gathering research about both anamorphosis and optical illusions, which are independent techniques of distortion, tricking the eye and multiple dimensions. My initial experiements began by mimicking existing examples of both illusions in an attempt to answer my questions; "how can one typeface exist in both two and three dimensional forms?" and "how do the experimental forms exist in materials and space and how does the message encourage or emphasize the form?" I found solutions through linework, multiple planes and materials like cotton that reflect the message and feel of the space. The most successful solution was reached when I combined each question with the word "focus" placed on 5 surfaces in a studio space. This asks the viewer to walk through the experience and requires they stand at a certain perspective to take in the full meaning of the message.
Redeemer Fellowship is a church in midtown, Kansas City, MO. They asked me to create a series of animals that would serve as identifiers for their infant-4 year old nursery rooms to be used as a simple and functional addition to their brand. Each digitally illustrated animal identifies a different room while maintaining the existing brand of the church through the “seed” sign held in their hands (or tails). In addition to these identifiers, the whole herd was made into an icon set for quick and easy use by Redeemer’s staff.
NIRSA is comprised of and supports leaders in collegiate recreation. They believe that collegiate recreation is a significant and powerful key to inspiring wellness in local, regional and global communities. This booklet was designed through 360 Architecture’s marketing department as a conference handout that reflects NIRSA’s mission and informs recipients through light-hearted, fitness trivia and imagery of the recently completed Auburn Recreation and Wellness Center at Auburn University.